Four ways your firm could look online.

This leans into who you already are: the lawyer the BBC, The Observer and The Sunday Times write about. It's built like a broadsheet — a masthead, a front-page headline, and your press quotes blown up as feature pull-quotes. Deep navy and brass gold; numbers run in a “scoreboard” band.

It carries real weight and says, plainly: this firm wins, and the press knows it.

Best if you want the site to feel like a public record of a hard-won reputation.

The opposite instinct. Most people who land on your site are anxious — they've just lost a job, or they're deciding whether to blow the whistle. This design is calm and warm: soft teal, generous space, plain friendly language.

The “no win, no fee” point is framed as relief, not a sales line, and it's the most accessible and easiest to use of the four.

Best if you want to win over worried claimants by lowering their fear before they ever pick up the phone.

This one leads with proof. The homepage opens as a statement of results — £32m+ recovered, 3,500+ claims, one case lost in two decades — laid out like a campaign-impact report. Ivory paper, a confident green, precise typography.

Every section names a number or an opponent you've beaten. It's evidence-first, and quietly very confident.

Best if you want instant credibility with sophisticated clients and referrers who respond to a track record.

The classic establishment route — but executed carefully so it feels elegant rather than dated. Cream paper, deep oxblood, a hand-drawn scales-of-justice crest and fine serif typography. Restrained, symmetrical, considered.

It signals heritage, discretion and quality, and sits comfortably alongside the City firms you came from.

Best if you want the firm to read as premium, timeless and thoroughly trustworthy.